SEO Practices For Agencies

The 8 Most Commonly Used SEO Practices For Agencies

Every business thriving today relies heavily on digital marketing. Marketing strategies like social media management, Google Adwords, and copywriting are all derived from digital marketing, which helps businesses grow.

One commonly shared digital marketing strategy is SEO. Most agencies utilise SEO to improve their online presence. Doing so usually requires optimising your website to improve its presence on search engines like Google.

To conduct SEO, one must consider investing in the services of an SEO agency. By enlisting an SEO agency’s proficient services, you can discover an array of possibilities as they manage your SEO undertakings, allowing you to transcend and outclass your business adversaries, ultimately handing you that competitive edge you need to win the virtual race.

But before discovering which SEO practices are commonly used by agencies, it is important to know what an SEO agency exactly does.

Understanding the Role of an SEO Agency

First, SEO agencies implement various techniques, such as keyword research, link building, and mobile optimisation to increase the effectiveness of their efforts.

Second, an SEO agency’s expertise lies in staying updated with the ever-changing algorithms of search engines like Google and tailoring their approach accordingly.

Now that’s out of the picture, let’s explore the most commonly used SEO practices employed by agencies to help your business achieve higher rankings, improve website performance, and increase brand exposure.

1. Keyword Research

One main component of SEO is keyword research. All capable SEO agents utilise advanced tools to identify relevant keywords and phrases that potential customers are using to find products or services offered by a client’s business. By targeting the right keywords, the agency can optimise its client’s website content and metadata to attract qualified traffic, thus increasing the chances of conversions.

2. On-Page Optimisation

On-page optimisation focuses on elements that are directly affiliated with the website. By optimising a website’s meta tags, headings URL, and using keywords that enhance its content, its chances of getting better search engine rankings increase as a result. Also, optimising a website’s on-page elements improve its user experience, thus resulting in better engagement.

3. Content Marketing

Content marketing comes in many forms. You could write blog posts, design infographics, share newsletters, and send emails containing content that could either advertise, promote, or establish your business. 

When creating content, remember that your target audience’s preferences should dictate your approach. Consider your customer’s age groups and likely interests so you can create valuable, informative, or entertaining content that will fit right into your target audience’s goals.

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4. Building Quality Backlinks

Backlinks are essential to a website’s authority. They help in establishing a website’s credibility from the perspective of search engines. The more quality backlinks, the better. An agency providing SEO services in Singapore would focus on building quality backlinks for its client’s website to enhance its link profile.

5. Mobile Optimisation

The majority of web users explore the internet using various mobile devices, so it’s only smart to have a mobile-friendly website that caters to mobile users.

In Singapore, an SEO agency can ensure your website is mobile-friendly. There are several ways to ensure a mobile-friendly website:

  • Optimise loading speeds
  • Simplify themes
  • Adjust display for mobile devices
  • Resize images if necessary

However, one secure way to optimise your website for mobile is through responsive design. Responsive design is an approach to mobile optimisation that allows a website to render its display dynamically on any mobile device, allowing better user satisfaction and experience.

6. Technical SEO Audits

Technical SEO is a more in-depth definition of SEO wherein the goal is to optimise a website for search engines specifically. However, other pursuits, such as improving a website’s user experience (UX), are also included in technical SEO. But the main idea of technical SEO is to make a website more “crawlable” for search engines. SEO agents can perform technical SEO to improve a website’s speed, structure, and content. 

7. Local SEO Strategies

For small businesses targeting local customers in Singapore, local SEO strategies are indispensable. SEO agencies employ techniques such as Google Business Profile (GBP) optimisation, location-based keyword targeting, and local directory listings to enhance visibility in local search results, driving more foot traffic to physical stores.

8. Performance Tracking and Reporting

Trustworthy SEO agencies go beyond just implementing strategies; they are dedicated to continuous monitoring and providing insightful reports. This approach enables clients to measure the impact of their SEO campaigns, spot opportunities for enhancement, and make well-informed decisions to foster future growth.

Empowering Your Business with Effective SEO

One thing is for sure: SEO takes time. Avoid expecting instant results when it comes to SEO. The journey could take weeks, sometimes months, before good results appear. That’s why it is better to have an SEO agency by your side to make sure your campaign is going according to plan.

But choosing just any SEO agency is not enough. The most important thing you should consider is getting the right SEO agency that aligns with your goals. Most SEO agencies offer a ton of services, ranging from copywriting and content marketing, to search engine marketing (SEM) and technical SEO. However, each agency offers a unique set of skills that may vary from one another. In that case, hire an agency that specialises in a service that can help you meet your objectives. 

For example, if your goal is to raise brand awareness and expand your reach on social media, then perhaps you might want to hire an SEO agency that excels in content marketing and social media. On the other hand, if your website needs a much-needed enhancement, then trusted technical SEO-savvy agents are your best bet. Your SEO agency of choice will ultimately depend on your needs and vision.

The good news is that OOm Singapore specialises in a wide range of services, not just SEO. For all your SEO needs, contact OOm Singapore today to find out more about how SEO can grow your business.