As a handyman business owner, advertising your business can seem like a gargantuan task, especially when you are new to it. From creating an appealing website to using social media, you have much to learn and do.
Fortunately, we have just what you need! In this exciting blog, we are sharing our 7-step guide to advertise your handyman business to your target audience effectively. Read on!
Step 1: Define your target audience
The process of advertising your handyman business starts with defining your target audience. After all, before you build an advertising strategy, you should understand the people you are advertising to, right?
Ask yourself questions like – Who are your ideal customers? Do you wish to serve both businesses and homeowners with your services or just one of them? You may better target the proper demographics and customize your methods by responding to these questions.
Step 2: Create your branding strategy
After defining the target audience, it is crucial to build your branding strategy. Your branding is all about how your customers will recognise you and differentiate you from your competitors.
For this, select an appealing business logo, branding colours, tagline, mission statements, etc. All this will become key components in your handyman business advertising.
Along with this, make sure to go through your finances and ensure you are prepared for any unexpected risks or emergencies. Consider getting insurance for handyman to protect your business from financial emergencies. Click here for more information on insurance for handyman
Step 3: Develop an appealing website
Your website will act as the digital home for your handyman business. So, make sure to build an attractive and user-friendly website. Include your brand’s logo, colours, vision, and mission statements.
Further, optimise it for all the major search engines and include all the necessary information like contact information, pricing details, etc.
Step 4: Optimise your website for local SEO
Being a handyman business owner, your company will likely serve some specific geographic locations, right? Thus, it is critical to optimise your website for local SEO so that it pops up on SERPs whenever someone searches for handyman services in your region.
Optimising your handyman business website for local SEO includes using location-specific keywords and phrases, creating a Google My Business listing, adding your contact information, etc.
Step 5: Maximize social media usage for ads
When it comes to advertising your handyman businesses, social media websites like Instagram or Facebook might be good options. It will enable you to interact with potential customers and advertise your work.
You should also try investing in creative social media adverts to increase your reach. For instance, you could utilize Facebook ads for promoting your services according to the demographics, location, and interests of your audience.
Further, consider posting pictures, videos, and customer reviews on your business’s social media pages.
Step 6: Partner with other local businesses and organisations
Another important step in advertising your handyman business is to network with other local businesses and organisations. This can include realtors, interior designing companies, gardening companies, etc.
Partnering with popular local businesses, especially the ones that could benefit from your services can be a wise strategy. It will help you improve your business’s reputation and get referrals as well.
Apart from this, you should also consider attending community events like festivals, fairs, and charities. It will help you raise awareness by introducing your business to potential clients.
Step 7: Ask for testimonials, reviews, and referrals from your existing clients
Finally, make sure to ask for reviews and testimonials from your existing customers. Request honest feedback from all your customers. Ask them if they can leave reviews on Yelp, Google, and other similar sites. You can also display positive reviews on your website to build more trust and authority.
Additionally, asking your customers to refer your business to their friends and family members is also a good word-of-mouth advertising idea. To encourage them for this, you can consider offering a special referral discount.
So there you have it – our complete 7-step guide to promoting and advertising your handyman business. We sincerely hope this guide was helpful and informative to you and that we were able to solve your queries.
By following these 7 steps, you can definitely boost your advertising and bring more customers to your doorstep.
Remember that running a business requires patience and consistency. While you follow these steps, be sure to have consistent branding and messaging across all channels, network with people, and build meaningful business relationships.